Championing creativity, human potential, and the conditions in which people flourish.
Sir Ken Robinson was one of the world's most influential thinkers on education, creativity and human potential. His 2006 TED Talk — the most-watched in TED history — sparked a global conversation about how we educate, lead, and live. His books, lectures, and ideas have reached hundreds of millions of people across every continent.
The Sir Ken Robinson Foundation continues that work: sharing his ideas with new audiences, and building a movement — The Creative Revolution — of educators, parents, leaders and thinkers who believe creativity is not a luxury, but essential.
Kate Robinson (Sir Ken's daughter), Director and Co-Founder of the Foundation, leads its public work alongside Senior Communications Director Anthony Dunn. Together they produce original content, lead the global Creative Revolution community, and steward a legacy that grows more relevant by the year.
Kate Robinson is an author, speaker, producer, and imagination and creativity expert — and co-founder of a number of initiatives dedicated to the legacy of her father, Sir Ken Robinson, including the Sir Ken Robinson Foundation and Imagine If.
Kate leads The Creative Revolution's content and creative direction, continuing the argument her father made with the depth of someone who understood it both intellectually and personally. She brings a rare combination: the rigour of someone who grew up inside these ideas, and the warmth of someone who has spent her life watching what happens when people are given permission to be creative.
As the on-screen presence for the Foundation's social content, Kate combines authority with accessibility — a natural and credible voice for brands whose values intersect with education, creativity, and human potential.
Short-form Reels averaging 81K views — combining Sir Ken's archive with Kate's contemporary voice on creativity, education, and human potential.
We are living through an education crisis and an AI inflection point simultaneously. The questions Sir Ken spent his life asking — what is intelligence, what do children really need, what does creativity look like in a rapidly changing world — have never been more widely debated or more urgently needed.
April 30, 2026 marks the release of the 25th Anniversary Edition of Out of Our Minds: The Power of Creativity. Sir Ken's landmark book returns at the exact moment the world needs it most, creating a rare cultural hook for partners aligned with creativity, education, and human potential.
This figure — visible only to brands eligible for Instagram's Creator Marketplace — represents unique people who actually encountered our content. It is more than twice our Instagram follower count, demonstrating consistent algorithmic reach well beyond our own audience.
Our content lives across five clear territories. Each resonant, shareable, and deeply aligned with how our audience lives, learns, and works. Partners benefit from association with ideas that carry genuine cultural authority, not manufactured influence.
Our save rate (1.47%) and share rate (1.71%) are both well above industry norms. Our top-performing Reel in this period reached 534,478 views and 375,389 unique accounts.
| Content | Views | Reach | Saves | Shares |
|---|---|---|---|---|
| Why Finland has zero school dropouts Education |
534,478 | 375,389 | 3,801 | 5,250 |
| Now that your kids are here… leave them alone Parenting |
153,749 | 106,491 | 1,589 | 1,790 |
| McCartney & Harrison told they had no musical talent Talent & Potential |
144,931 | 92,770 | 1,209 | 2,794 |
| The role of a teacher is to facilitate learning Leadership |
107,042 | 81,894 | 1,739 | 2,570 |
| Every child born with boundless potential Creativity |
142,689 | 99,865 | 947 | 3,240 |
Our audience is defined by a shared set of values: belief in the transformative power of creativity, a questioning attitude toward conventional education, and a desire to build environments where people genuinely flourish. They save, share, comment at length, and act.
"If you're not prepared to be wrong, you'll never come up with anything original."
Sir Ken Robinson · 1950 – 2020We work with brands whose values align with creativity, human potential, education, and purposeful living. Integrations are thoughtful and native — woven into the fabric of our content rather than appended to it. All partnerships are subject to Foundation approval.
All rates are agreed per campaign and reflect scope, exclusivity, usage rights, and timeline. We welcome approaches for both one-off campaigns and ongoing partnerships.
| Deliverable | Rate | Notes |
|---|---|---|
| Instagram Reel (60–90s) | POA | Highest-reach format. Avg 81K views per post. |
| Instagram Stories (set of 3) | POA | 24-hour lifespan. Link-enabled. |
| Carousel Post | POA | High save rate. Strong for educational brands. |
| Reel + Stories Bundle | POA | Most popular package. Full campaign coverage. |
| Cross-Platform (IG + FB) | POA | Adds 421,900 Facebook audience. Combined 636K reach. |
| Usage rights (30 days paid ads) | POA | Whitelisting / boosting permissions. |
| Exclusivity (category, 30 days) | POA | Per month of category exclusivity. |
| Monthly Brand Ambassador | POA | 2–4 posts/month. Includes Creative Revolution access. |
We are selective with partnerships. The Sir Ken Robinson name carries trust built over decades — trust our audience extends, in part, to every brand we associate with. We protect that trust. The strongest partnerships are with brands whose mission genuinely intersects with our five content territories.
We respond to all brand enquiries within 48 hours. For longer-term partnerships or bespoke proposals, we're happy to schedule a call.
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